22-5-2-29
Correlation between Differentiation Strategy and Cost Leadership of Private Energy Businesses in the Sulaymaniyah City of Kurdistan Iraq.
Arwand Hamadamin Ahmed
University of Raparin, Rania
DOI: http://doi.org/10.31918/twejer/2252.29
https://www.doi.org/10.31918/twejer. 2252.29
e-ISSN (2617-0752) p-ISSN (2617-0744)
Correlation between Differentiation Strategy and Cost Leadership of Private Energy Businesses in the Sulaymaniyah City of Kurdistan Iraq.
Arwand Hamadamin Ahmed, Assistant Lecturer
University of Raparin, Rania
Abstract:
This study is concentrated on the correlation between two of porter’s general strategic strategies which are bringing leadership and isolation strategy and how it's related to the contending advantage in the private power businesses in the megacity of Sulaymaniyah in the Iraqi Kurdistan area. A quantitative system has been applied for analysis and an aggregate of 100 questionnaires was distributed among the directors of every order of all the private power businesses out of which 93 responded. The first part of the exploration is determining the positive relationship between the cost leadership and contending advantage, other part is concentrated on determining the possibility of a positive relation between isolation strategy and contending advantage. If we see the issues after the different analyses of the first hypothesis. The value of beta B is0.691 for cost leadership which means it's prognosticating the competitive advantage. Therefore, it supports our first thesis. After viewing the results of the analysis of the alternate hypothesis. The value of beta B is0.130 for the isolation strategy which means it's also Prognosticating the competitive advantage significantly
Keywords: Private Energy Businesses, Porter’s Generic Strategies, Competing Advantages.
الملخص:
هذه الدراسة تركز على العلاقة بين اثنتين من إستراتيجيات بورتر وهما إستراتيجية قيادة التكلفة وإستراتيجية التمايز وكيفية ارتباطهما بالميزة التنافسية في أعمال الطاقة الخاصة في مدينة السليمانية في اقليم كردستان العراق.تم تطبيق الطريقة الكمية لتحليل 93 استبيان من اصل 100 تم توزيعه على مدراء كل فئة من فئات أعمال الطاقة الخاصة. الجزء الأول من البحث يحديد العلاقة الإيجابية بين قيادة التكلفة والميزة التنافسية ، بينما يركز الجزء الآخر على تحديد إمكانية العلاقة الإيجابية بين استراتيجية التمايز والميزة التنافسية. إذا نظرنا الى النتائج بعد التحليل المختلف للفرضية الأولى. فان قيمة بيتا لقيادة التكلفة تبلغ 0.691, اي أنها قادرة على التنبأ بالميزة التنافسية. وعلية، فهي تدعم فرضيتنا الأولى. وبعد الاطلاع على نتائج تحليل الفرضية الثانية فان قيمة بيتا لإستراتيجية التمايز تبلغ 0.130، فهذا يعني أنها أيضًا تتنبأ بالميزة التنافسية بشكل مثير للاهتمام.
الكلمات المفتاحية: شركات الطاقة الخاصة، استراتيجيات بورتر العامة، المزايا المتنافسة.
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